MARKETING PLAN
Vision Statement
Our vision for Bunker is to develop a uniquely Australian sci-fi feature film called The Last Fleet.
Set against the backdrop of a dystopian Australian future, the series will explore stories of survival through the distinctive Indigenous perspective of alien colonisation.
United as one mob, the survivors must learn that the most powerful weapon against oppression is our humanity, intellect and spirit.
The story will inspire audiences and highlight that to learn from our past is to survive our future.
Key Messages
Adventure
Australian
Community
Feminist
Futuristic
Indigenous
A unique Australian story with a strong female lead.
Target Audience
Diverse
Socially conscious
Environmentally aware
Intelligent
Original content lovers
Sci-Fi fans
Sci-fi now has mainstream appeal, so our primary audience is M&F 18-35 years old and our secondary audience is M&F 35-49 years old.
Distribution Channels
Theatrical
SVOD
Theatrical release and streaming services are the targeted distribution channels.
Comparables
Aliens
Blade Runner 2049
Cleverman
Mad Max: Fury Road
Bunker will fuse genre and touching drama to create something truly unique, a film that takes the audience into a dystopian future with vast desert landscapes and characters who fight for survival.